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CUSTOMER EXPERIENCE REPORT

Customer Experience Through Service Design

Federal + all 8 state/territory jurisdictions — March 2026

We measured how Australians experience government services — satisfaction, ease, trust, and the gap between world-class strategy and ground-level delivery. Covering state portals, federal services, digital standards, omnichannel delivery, human-centred design practice, life events, accessibility, and international benchmarks.

58/100

Overall Sentiment

8

Areas Tracked

2nd

OECD DGI Rank

75%

NSW Satisfaction

Sentiment Temperature by CX Area

State Portals

72/100

Global Standing

68/100

Digital Standards

65/100

Service Design

62/100

Accessibility

58/100

Omnichannel

55/100

Federal Services

42/100

Life Events

38/100

The Consistency Gap

Australia ranks 2nd globally on the OECD Digital Government Index and 1st on user-driven design — yet myGov draws persistent UX complaints, two-thirds of citizens repeat information across agencies, and one-third of social security calls go unanswered. Service NSW proves world-class government CX is possible in Australia; the challenge is making that the norm, not the exception.

Key Numbers

77%

NSW CX Ease

75%

NSW Satisfaction

74%

VIC Satisfaction

25M+

myGov Accounts

66%

Repeat Information

34%

Life Event Web Use

26 min

Centrelink Wait

67,434

Housing Waitlist (NSW)

158

Service Centres (NSW)

26+

Innovation Units

2nd

OECD DGI Rank

$1.4B/yr

Savings Potential

Full CX Analysis & Jurisdiction Breakdowns

Detailed agency-level CX metrics, full jurisdiction scorecards, service design case studies, international best practice comparisons, and 12-month CX improvement roadmap projections are available in the full report.