{ "entity_id": "O-000811", "folder": "Special-Broadcasting-Service-Corporation", "name": "Special Broadcasting Service Corporation", "type": "Corporate Commonwealth Entity", "jurisdiction": "Commonwealth", "portfolio": "Infrastructure, Transport, Regional Development, \r\nCommunications, Sport and the Arts", "website": "http://www.sbs.com.au/", "data_status": "rich", "completeness": { "has_strategy_brief": true, "has_strategy_structured": true, "has_vision": false, "has_kpi_targets": true, "has_kpi_results": true, "has_strategy_overview": true, "has_legislation_text": true, "has_legislation_structured": true, "has_global_initiatives_text": true, "has_global_initiatives_structured": true, "n_global_initiatives": 13, "has_ideas": true, "has_artifacts": true, "n_ideas": 8, "n_legislation": 2, "n_artifacts": 10, "n_kpi_targets": 3, "n_kpi_results": 3, "n_outcomes": 5, "verified_own_data": true }, "strategy_profile": { "status": "published", "confidence": "high", "summary": "SBS INSPIRES ALL AUSTRALIANS TO EXPLORE, RESPECT AND CELEBRATE OUR DIVERSE WORLD AND IN DOING SO, CONTRIBUTES TO A COHESIVE SOCIETY. [AR p.6]", "official_site_url": "http://www.sbs.com.au/", "source_documents": [ { "type": "annual_report", "title": "SBS 2024-25 Annual Report (PDF)", "url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/10/SBS-Annual-Report_2025_Book.pdf", "period": "2024-25", "confidence": "high" }, { "type": "annual_report", "title": "SBS 2023-24 Annual Report (PDF)", "url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2024/10/SBS_2024_Annual_Report_DIGITAL.pdf", "period": "2023-24", "confidence": "high" }, { "type": "corporate_plan", "title": "Corporate Plan 2025-26", "url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf", "period": "2025-26", "confidence": "high" }, { "type": "corporate_plan", "title": "Strategic Goals", "url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2024/09/SBS-Corporate-Plan-2024-25.pdf", "period": "2024-25", "confidence": "high" }, { "type": "strategie", "title": "SBS 2023-24 By the numbers (4-page highlight document PDF)", "url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2024/11/SBS-MiniAnnuaReport2024-04-11-24-DIGITAL.pdf", "period": "2023-24", "confidence": "medium" }, { "type": "strategie", "title": "SBS Elevate Reconciliation Action Plan June 2022 - June 2026", "url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2023/06/sbs_elevate_reconciliation_action_plan_june_2022_-_june_2026.pdf", "period": "2023", "confidence": "medium" }, { "type": "strategie", "title": "SBS Elevate Reconciliation Action Plan Year One Progress Report (June 2022 - June 2023)", "url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2023/10/rap5_progress_report_june_2023.pdf", "period": "2023", "confidence": "medium" }, { "type": "strategie", "title": "SBS Elevate Reconciliation Action Plan Year Two Progress Report (June 2023 – June 2024)", "url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Elevate-Reconciliation-Action-Plan-Progress-Report-2023-24.pdf", "period": "2023-24", "confidence": "medium" } ], "purpose": { "text": "SBS INSPIRES ALL AUSTRALIANS TO EXPLORE, RESPECT AND CELEBRATE OUR DIVERSE WORLD AND IN DOING SO, CONTRIBUTES TO A COHESIVE SOCIETY. [AR p.6]", "source_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf", "source_page": 6, "source_deep_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf#page=6" }, "vision": null, "strategic_priorities": [ { "title": "Accelerating language offerings and capabilities to Australia’s multilingual and multicultural communities", "description": "Accelerating language offerings and capabilities to Australia’s multilingual and multicultural communities", "source_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf", "source_page": 20, "source_deep_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf#page=20" }, { "title": "Expanding upon First Nations content offering available to all Australians", "description": "Expanding upon First Nations content offering available to all Australians", "source_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf", "source_page": 20, "source_deep_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf#page=20" }, { "title": "Delivering trusted news and information and contributing to the national conversation with bold programming", "description": "Delivering trusted news and information and contributing to the national conversation with bold programming", "source_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf", "source_page": 20, "source_deep_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf#page=20" }, { "title": "Delivering stories that engage, inform and entertain all Australians, as their needs and consumption habits evolve", "description": "Delivering stories that engage, inform and entertain all Australians, as their needs and consumption habits evolve", "source_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf", "source_page": 20, "source_deep_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf#page=20" }, { "title": "Delivering best-in-class user experience for audiences on SBS’s digital platforms to improve audience engagement and loy", "description": "Delivering best-in-class user experience for audiences on SBS’s digital platforms to improve audience engagement and loyalty", "source_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf", "source_page": 20, "source_deep_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf#page=20" }, { "title": "Managing the transition to a digital audience base by building audience awareness, scale and engagement on digital platf", "description": "Managing the transition to a digital audience base by building audience 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commercial activities, while cont", "description": "Continue to invest in Charter-driven content and activities by increasing returns from commercial activities, while continuing to innovate and further improve efficiency of existing operations", "source_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf", "source_page": 20, "source_deep_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf#page=20" }, { "title": "Attracting and retaining the best people by ensuring SBS remains a great and inclusive place to work, with higher staff ", "description": "Attracting and retaining the best people by ensuring SBS remains a great and inclusive place to work, with higher staff engagement and collaboration to maximise business outcomes", "source_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf", "source_page": 20, "source_deep_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf#page=20" }, { "title": "Ensuring emerging technologies can be harnessed effectively to support delivery of SBS’s Charter, Purpose and strategy", "description": "Ensuring emerging technologies can be harnessed effectively to support delivery of SBS’s Charter, Purpose and strategy", "source_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf", "source_page": 20, "source_deep_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf#page=20" }, { "title": "Maintaining a strong leadership position within the media and corporate industry on sustainability", "description": "Maintaining a strong leadership position within the media and corporate industry on sustainability", "source_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf", "source_page": 20, "source_deep_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf#page=20" } ], "values": [ { "name": "We are audience obsessed", "description": "", "source_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf", "source_page": null }, { "name": "We embrace difference", "description": "", "source_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf", "source_page": null }, { "name": "We are bold and brave", "description": "", "source_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf", "source_page": null }, { "name": "We engage and participate fully", "description": "", "source_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf", "source_page": null }, { "name": "We look out for one another", "description": "", "source_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf", "source_page": null } ], "outcomes": [ { "name": "Outcome 1: Distinctive Network", "description": "For 50 years, SBS has held a unique place in our nation’s media landscape, telling award-winning stories about, with and for a diverse and contemporary Australia so everyone can see themselves reflected – wherever they live, whatever language they use, and however they watch, read or listen.", "activities": [ "Content creation, acquisition and curation", "Content broadcast and distribution", "Content support activities" ], "source_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf", "source_page": 21, "source_deep_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf#page=21" }, { "name": "Outcome 2: Audience First", "description": "SBS continues to serve audiences with world-class content on all platforms, when 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"https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf#page=21" } ], "performance_measures": [ { "code": "CCE01", "measure": "Digital registrations", "target": "$178.7m", "latest_result": "13.2m", "status": "Achieved", "target_source_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf", "target_source_page": 48, "result_source_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/10/SBS-Annual-Report_2025_Book.pdf", "result_source_page": 118 }, { "code": "CCE02", "measure": "Average monthly audio podcast downloads", "target": "3.82m", "latest_result": "4.4m", "status": "Achieved", "target_source_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/08/SBS-Corporate-Plan-2025-26.pdf", "target_source_page": 48, "result_source_url": "https://www.sbs.com.au/aboutus/wp-content/uploads/2025/10/SBS-Annual-Report_2025_Book.pdf", "result_source_page": 118 }, { "code": "CCE03", "measure": "Total own 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"why_relevant": "", "find_more_title": "Media Development Strategy", "find_more_url": "https://www.google.com/search?q=Media+Development+Strategy+Singapore+MDA" } ], "count": 13 }, "strategy": { "reporting_period": "2024-25", "corporate_plan_period": "2025-26", "vision": null, "vision_source_page": null, "purposes": "SBS INSPIRES ALL AUSTRALIANS TO EXPLORE, RESPECT AND CELEBRATE OUR DIVERSE WORLD AND IN DOING SO, CONTRIBUTES TO A COHESIVE SOCIETY. 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online", "source_page": 20 }, { "text": "Maintaining relevance on traditional broadcasting platforms to ensure continued delivery on Charter and Purpose", "source_page": 20 }, { "text": "Continue to invest in Charter-driven content and activities by increasing returns from commercial activities, while continuing to innovate and further improve efficiency of existing operations", "source_page": 20 }, { "text": "Attracting and retaining the best people by ensuring SBS remains a great and inclusive place to work, with higher staff engagement and collaboration to maximise business outcomes", "source_page": 20 }, { "text": "Ensuring emerging technologies can be harnessed effectively to support delivery of SBS’s Charter, Purpose and strategy", "source_page": 20 }, { "text": "Maintaining a strong leadership position within the media and corporate industry on sustainability", "source_page": 20 } ], "outcomes": [ { "name": "Outcome 1: Distinctive Network", "description": "For 50 years, SBS has 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