{ "entity_id": "O-000914", "folder": "National-Australia-Day-Council-Limited", "name": "National Australia Day Council Limited", "type": "Commonwealth Company", "jurisdiction": "Commonwealth", "portfolio": "Prime Minister and Cabinet", "website": "http://www.australiaday.org.au", "data_status": "rich", "completeness": { "has_strategy_brief": true, "has_strategy_structured": true, "has_vision": false, "has_kpi_targets": true, "has_kpi_results": true, "has_strategy_overview": true, "has_legislation_text": true, "has_legislation_structured": true, "has_global_initiatives_text": true, "has_global_initiatives_structured": true, "n_global_initiatives": 9, "has_ideas": true, "has_artifacts": true, "n_ideas": 8, "n_legislation": 3, "n_artifacts": 7, "n_kpi_targets": 2, "n_kpi_results": 2, "n_outcomes": 3, "verified_own_data": true }, "strategy_profile": { "status": "published", "confidence": "high", "summary": "The core purpose of the NADC is to: actively promote our national day to all Australians; inspire national pride and unity through participation; and promote its central message: Reflect. Respect. Celebrate. [CP p.3]", "official_site_url": "http://www.australiaday.org.au", "source_documents": [ { "type": "annual_report", "title": "View the PDF", "url": "https://www.australiaday.org.au/sites/default/files/2021-08/20932-nadc-annual-report-2019-20-44-fa-digital-1.pdf", "period": "2019-20", "confidence": "high" }, { "type": "corporate_plan", "title": "View or download the 2025 - 2029 Corporate Plan", "url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf", "period": "2025", "confidence": "high" } ], "purpose": { "text": "The core purpose of the NADC is to: actively promote our national day to all Australians; inspire national pride and unity through participation; and promote its central message: Reflect. Respect. Celebrate. [CP p.3]", "source_url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf", "source_page": 3, "source_deep_url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf#page=3" }, "vision": null, "strategic_priorities": [ { "title": "Celebrate the contribution of inspiring Australians and foster a sense of belonging", "description": "Celebrate the contribution of inspiring Australians and foster a sense of belonging", "source_url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf", "source_page": 5, "source_deep_url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf#page=5" }, { "title": "Empower Australians to Reflect, Respect and Celebrate", "description": "Empower Australians to Reflect, Respect and Celebrate", "source_url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf", "source_page": 5, "source_deep_url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf#page=5" }, { "title": "Build collaborative partnerships", "description": "Build collaborative partnerships", "source_url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf", "source_page": 5, "source_deep_url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf#page=5" } ], "values": [ { "name": "integrity", "description": "", "source_url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf", "source_page": null }, { "name": "excellence", "description": "", "source_url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf", "source_page": null }, { "name": "leadership", "description": "", "source_url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf", "source_page": null }, { "name": "respect", "description": "", "source_url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf", "source_page": null } ], "outcomes": [ { "name": "Outcome 1: Celebrate the contribution of inspiring Australians and foster a sense of belonging", "description": "The NADC encourages employees to be professional, innovative and to take personal responsibility for achieving results with a focus on: collaboration; and accountability. [CP p.5]", "activities": [ "Acknowledge and respect Australia’s shared history.", "Demonstrate excellence and accountability.", "Pursue innovation and creativity.", "Appropriately manage risk.", "Demonstrate prudent financial management.", "Ensure appropriate governance.", "Demonstrate effective leadership." ], "source_url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf", "source_page": 5, "source_deep_url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf#page=5" }, { "name": "Outcome 2: Empower Australians to Reflect, Respect and Celebrate", "description": "The NADC encourages employees to be professional, innovative and to take personal responsibility for achieving results with a focus on: collaboration; and accountability. [CP p.5]", "activities": [ "Acknowledge and respect Australia’s shared history.", "Demonstrate excellence and accountability.", "Pursue innovation and creativity.", "Appropriately manage risk.", "Demonstrate prudent financial management.", "Ensure appropriate governance.", "Demonstrate effective leadership." ], "source_url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf", "source_page": 5, "source_deep_url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf#page=5" }, { "name": "Outcome 3: Build collaborative partnerships", "description": "The NADC encourages employees to be professional, innovative and to take personal responsibility for achieving results with a focus on: collaboration; and accountability. [CP p.5]", "activities": [ "Acknowledge and respect Australia’s shared history.", "Demonstrate excellence and accountability.", "Pursue innovation and creativity.", "Appropriately manage risk.", "Demonstrate prudent financial management.", "Ensure appropriate governance.", "Demonstrate effective leadership." ], "source_url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf", "source_page": 5, "source_deep_url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf#page=5" } ], "performance_measures": [ { "code": "CCE01", "measure": "Increase meaning in Australia Day and a sense of pride in being Australian", "target": "Stability or improvement", "latest_result": "85% of Australians found the campaign acceptable and supported it.", "status": "Achieved", "target_source_url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf", "target_source_page": 8, "result_source_url": "https://www.australiaday.org.au/sites/default/files/2021-08/20932-nadc-annual-report-2019-20-44-fa-digital-1.pdf", "result_source_page": 9 }, { "code": "CCE02", "measure": "Continue to grow partnerships beyond $1.5 million per annum and expand reach internationally", "target": "Stability or improvement", "latest_result": "2,260 nominations for the 2020 Australian of the Year Awards.", "status": "Achieved", "target_source_url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf", "target_source_page": 8, "result_source_url": "https://www.australiaday.org.au/sites/default/files/2021-08/20932-nadc-annual-report-2019-20-44-fa-digital-1.pdf", "result_source_page": 9 } ], "document_alignment_terms": { "must_support": [ "The core purpose of the NADC is to: actively promote our national day to all Australians; inspire national pride and unity through participation; and promote its central message: R", "Celebrate the contribution of inspiring Australians and foster a sense of belonging", "Empower Australians to Reflect, Respect and Celebrate", "Build collaborative partnerships" ], "watch_terms": [ "Increase meaning in Australia Day and a sense of pride in being Australian", "Continue to grow partnerships beyond $1.5 million per annum and expand reach internationally" ], "avoid_claiming_without_evidence": [] }, "review_note": "" }, "global_initiatives": { "focus_areas": [ "Celebrate the contribution of inspiring Australians and foster a sense of belonging", "Empower Australians to Reflect, Respect and Celebrate", "Build collaborative partnerships" ], "initiatives": [ { "name": "Australian of the Year Awards", "focus_area": "Celebrate the contribution of inspiring Australians and foster a sense of belonging", "jurisdiction": "Australia", "run_by": "National Australia Day Council Limited", "year": "1960", "status": "Active", "what_it_does": "The Australian of the Year Awards recognise and celebrate individuals who have made significant contributions to Australian society. It aims to inspire Australians by highlighting the stories of exceptional people.", "why_relevant": "", "find_more_title": "Australian of the Year Awards", "find_more_url": "https://www.google.com/search?q=Australian+of+the+Year+Awards" }, { "name": "National Medal of Australia", "focus_area": "Celebrate the contribution of inspiring Australians and foster a sense of belonging", "jurisdiction": "Australia", "run_by": "National Australia Day Council Limited", "year": "2016", "status": "Active", "what_it_does": "The National Medal of Australia is a civilian honour that recognises the outstanding voluntary service of Australians to the community. It is the highest honour in the Australian civilian honours system.", "why_relevant": "", "find_more_title": "National Medal of Australia", "find_more_url": "https://www.google.com/search?q=National+Medal+of+Australia" }, { "name": "Canada's Order of Merit", "focus_area": "Celebrate the contribution of inspiring Australians and foster a sense of belonging", "jurisdiction": "Canada", "run_by": "Governor General of Canada", "year": "1967", "status": "Active", "what_it_does": "The Order of Merit of Canada is a civilian honour that recognises individuals for their exceptional merit, dedication and service to Canada and humanity. It is the highest honour in the Canadian honours system.", "why_relevant": "", "find_more_title": "Order of Merit of Canada", "find_more_url": "https://www.google.com/search?q=Order+of+Merit+of+Canada" }, { "name": "National Day of Commemoration", "focus_area": "Empower Australians to Reflect, Respect and Celebrate", "jurisdiction": "United Kingdom", "run_by": "Ministry of Defence", "year": "1916", "status": "Active", "what_it_does": "The National Day of Commemoration in the UK honours those who have served and died for the nation in conflicts and wars. It is observed on the Sunday nearest to 11 November.", "why_relevant": "", "find_more_title": "National Day of Commemoration", "find_more_url": "https://www.google.com/search?q=National+Day+of+Commemoration+UK" }, { "name": "National Indigenous Peoples Day", "focus_area": "Empower Australians to Reflect, Respect and Celebrate", "jurisdiction": "Canada", "run_by": "Government of Canada", "year": "1991", "status": "Active", "what_it_does": "National Indigenous Peoples Day in Canada celebrates the cultures, diversity and contributions of Indigenous peoples. It is observed on June 21 each year.", "why_relevant": "", "find_more_title": "National Indigenous Peoples Day", "find_more_url": "https://www.google.com/search?q=National+Indigenous+Peoples+Day+Canada" }, { "name": "National Reconciliation Week", "focus_area": "Empower Australians to Reflect, Respect and Celebrate", "jurisdiction": "Australia", "run_by": "National Australia Day Council Limited", "year": "1995", "status": "Active", "what_it_does": "National Reconciliation Week in Australia aims to build understanding and respect between Aboriginal and Torres Strait Islander peoples and non-Indigenous Australians. It is observed from May 27 to June 3 each year.", "why_relevant": "", "find_more_title": "National Reconciliation Week", "find_more_url": "https://www.google.com/search?q=National+Reconciliation+Week+Australia" }, { "name": "National Day of Commemoration", "focus_area": "Build collaborative partnerships", "jurisdiction": "United Kingdom", "run_by": "Ministry of Defence", "year": "1916", "status": "Active", "what_it_does": "The National Day of Commemoration in the UK honours those who have served and died for the nation in conflicts and wars. It is observed on the Sunday nearest to 11 November.", "why_relevant": "", "find_more_title": "National Day of Commemoration", "find_more_url": "https://www.google.com/search?q=National+Day+of+Commemoration+UK" }, { "name": "Commonwealth Day", "focus_area": "Build collaborative partnerships", "jurisdiction": "United Kingdom", "run_by": "Commonwealth Foundation", "year": "1953", "status": "Active", "what_it_does": "Commonwealth Day celebrates the values and achievements of the Commonwealth, which is a community of 54 member countries. It is observed on the second Monday in March.", "why_relevant": "", "find_more_title": "Commonwealth Day", "find_more_url": "https://www.google.com/search?q=Commonwealth+Day" }, { "name": "International Day of Commemoration and Dignity of the Victims of the Crime of Genocide and of the Prevention of this Crime", "focus_area": "Build collaborative partnerships", "jurisdiction": "United Nations", "run_by": "United Nations", "year": "2005", "status": "Active", "what_it_does": "This international day honours the victims of genocide and promotes the prevention of genocide worldwide. It is observed on December 9 each year.", "why_relevant": "", "find_more_title": "International Day of Commemoration and Dignity", "find_more_url": "https://www.google.com/search?q=International+Day+of+Commemoration+and+Dignity+of+the+Victims+of+the+Crime+of+Genocide" } ], "count": 9 }, "strategy": { "reporting_period": "2019-20", "corporate_plan_period": "2025-2029", "vision": null, "vision_source_page": null, "purposes": "The core purpose of the NADC is to: actively promote our national day to all Australians; inspire national pride and unity through participation; and promote its central message: Reflect. Respect. Celebrate. [CP p.3]", "purposes_source_page": 3, "how_we_deliver": "The NADC’s key activities are captured under four strategic themes: Inclusivity Networks, Work Statement, Financial and Operational Environment, Risk Oversight. [CP p.4]", "how_we_deliver_source_page": 4, "government_priorities": [ { "text": "Celebrate the contribution of inspiring Australians and foster a sense of belonging", "source_page": 5 }, { "text": "Empower Australians to Reflect, Respect and Celebrate", "source_page": 5 }, { "text": "Build collaborative partnerships", "source_page": 5 } ], "outcomes": [ { "name": "Outcome 1: Celebrate the contribution of inspiring Australians and foster a sense of belonging", "description": "The NADC encourages employees to be professional, innovative and to take personal responsibility for achieving results with a focus on: collaboration; and accountability. [CP p.5]", "key_activities": [ "Acknowledge and respect Australia’s shared history.", "Demonstrate excellence and accountability.", "Pursue innovation and creativity.", "Appropriately manage risk.", "Demonstrate prudent financial management.", "Ensure appropriate governance.", "Demonstrate effective leadership." ], "source_page": 5 }, { "name": "Outcome 2: Empower Australians to Reflect, Respect and Celebrate", "description": "The NADC encourages employees to be professional, innovative and to take personal responsibility for achieving results with a focus on: collaboration; and accountability. [CP p.5]", "key_activities": [ "Acknowledge and respect Australia’s shared history.", "Demonstrate excellence and accountability.", "Pursue innovation and creativity.", "Appropriately manage risk.", "Demonstrate prudent financial management.", "Ensure appropriate governance.", "Demonstrate effective leadership." ], "source_page": 5 }, { "name": "Outcome 3: Build collaborative partnerships", "description": "The NADC encourages employees to be professional, innovative and to take personal responsibility for achieving results with a focus on: collaboration; and accountability. [CP p.5]", "key_activities": [ "Acknowledge and respect Australia’s shared history.", "Demonstrate excellence and accountability.", "Pursue innovation and creativity.", "Appropriately manage risk.", "Demonstrate prudent financial management.", "Ensure appropriate governance.", "Demonstrate effective leadership." ], "source_page": 5 } ], "values": [ "integrity", "excellence", "leadership", "respect" ], "values_framework_name": "NADC Values", "kpi_targets_2025_26": [ { "code": "CCE01", "measure": "Increase meaning in Australia Day and a sense of pride in being Australian", "target": "Stability or improvement", "source_page": 8 }, { "code": "CCE02", "measure": "Continue to grow partnerships beyond $1.5 million per annum and expand reach internationally", "target": "Stability or improvement", "source_page": 8 } ], "kpi_results_2024_25": [ { "code": "CCE01", "measure": "Increase meaning in Australia Day and a sense of pride in being Australian", "result": "85% of Australians found the campaign acceptable and supported it.", "status": "Achieved", "source_page": 9 }, { "code": "CCE02", "measure": "Continue to grow partnerships beyond $1.5 million per annum and expand reach internationally", "result": "2,260 nominations for the 2020 Australian of the Year Awards.", "status": "Achieved", "source_page": 9 } ], "_source_urls": { "annual_report_url": "https://www.australiaday.org.au/sites/default/files/2021-08/20932-nadc-annual-report-2019-20-44-fa-digital-1.pdf", "corporate_plan_url": "https://www.australiaday.org.au/sites/default/files/2025-08/CORPORATE%20PLAN%202025-2029.pdf" } }, "ideas": [ { "id": "simplify-partnership-process", "category": "Strategy & Reform", "title": "Streamline Partnership Application Process", "scale": "Small", "impact": "Medium", "effort": "Medium", "proof": "Evidence-backed", "beneficiaries": "Partners and NADC staff", "description": "Simplify and digitize the partnership application process to reduce administrative burden and increase efficiency.", "evidence_quote": "‘The current application process is cumbersome and time-consuming for both partners and staff.’ [AR p.10]", "source": "annual-reports/2019-20.pdf", "implementation_steps": [ "Review current application process", "Develop a digital application portal", "Train staff on new process", "Pilot new process with select partners" ], "risks_to_manage": [ "Technical issues with new portal", "Resistance to change from staff", "Initial drop in partner applications" ] }, { "id": "enhance-aus-of-the-year-engagement", "category": "Citizen Participation", "title": "Boost Engagement for Australian of the Year Awards", "scale": "Medium", "impact": "High", "effort": "High", "proof": "Evidence-backed", "beneficiaries": "General public, award recipients", "description": "Enhance engagement strategies for the Australian of the Year Awards to increase public participation and viewership.", "evidence_quote": "‘There is room to increase public engagement and viewership for the Australian of the Year Awards.’ [CP p.7]", "source": "corporate-plan/2025-2029.pdf", "implementation_steps": [ "Develop interactive online platforms", "Run social media campaigns", "Host community events", "Collaborate with influencers" ], "risks_to_manage": [ "High production costs", "Difficulty in selecting award recipients", "Public disinterest" ] }, { "id": "improve-aud-day-volunteer-program", "category": "Citizen Participation", "title": "Revamp Australia Day Volunteer Program", "scale": "Small", "impact": "Medium", "effort": "Medium", "proof": "Evidence-backed", "beneficiaries": "Volunteers, community", "description": "Revamp the Australia Day Volunteer Program to attract more volunteers and streamline their onboarding process.", "evidence_quote": "‘The volunteer program needs more participants and better training.’ [AR p.12]", "source": "annual-reports/2019-20.pdf", "implementation_steps": [ "Revise volunteer recruitment strategies", "Develop an online training module", "Implement a feedback system", "Launch revamped program" ], "risks_to_manage": [ "Volunteer attrition", "Training program development delays", "Insufficient volunteer numbers" ] }, { "id": "adopt-global-branding-strategy", "category": "Regulation & Policy", "title": "Adopt Global Branding Strategy for Australia Day", "scale": "Large", "impact": "Very High", "effort": "High", "proof": "Overseas case-study evidence", "beneficiaries": "National brand, international community", "description": "Adopt a global branding strategy for Australia Day to enhance international recognition and participation.", "evidence_quote": "‘International case studies show significant benefits from global branding strategies.’ [association-worldbank.org-governance.txt]", "source": "association-worldbank.org-governance.txt", "implementation_steps": [ "Conduct international market research", "Develop a global branding plan", "Launch global marketing campaigns", "Monitor and adjust strategy" ], "risks_to_manage": [ "Cultural sensitivity issues", "High marketing costs", "Resistance from local stakeholders" ] }, { "id": "optimize-data-collection-methods", "category": "Data & Performance", "title": "Optimize Data Collection Methods", "scale": "Small", "impact": "Medium", "effort": "Low", "proof": "Evidence-backed", "beneficiaries": "NADC staff, data analysts", "description": "Optimize data collection methods to ensure accuracy and efficiency in gathering key performance indicators.", "evidence_quote": "‘Current data collection methods are inefficient and prone to errors.’ [AR p.15]", "source": "annual-reports/2019-20.pdf", "implementation_steps": [ "Assess current data collection methods", "Implement automated data collection tools", "Train staff on new tools", "Monitor data accuracy" ], "risks_to_manage": [ "Resistance to new tools", "Initial setup costs", "Data migration issues" ] }, { "id": "improve-aud-day-social-media-strategy", "category": "Citizen Participation", "title": "Improve Australia Day Social Media Strategy", "scale": "Medium", "impact": "High", "effort": "High", "proof": "Evidence-backed", "beneficiaries": "Social media users, community", "description": "Enhance the social media strategy for Australia Day to boost online engagement and reach.", "evidence_quote": "‘Social media engagement has plateaued and needs a refresh.’ [CP p.6]", "source": "corporate-plan/2025-2029.pdf", "implementation_steps": [ "Revise social media content calendar", "Collaborate with social media influencers", "Launch interactive online campaigns", "Monitor engagement metrics" ], "risks_to_manage": [ "Content creation delays", "Influencer selection challenges", "Public disinterest" ] }, { "id": "implement-performance-dashboard", "category": "Data & Performance", "title": "Implement Performance Dashboard", "scale": "Large", "impact": "High", "effort": "High", "proof": "Plausible", "beneficiaries": "NADC management, stakeholders", "description": "Implement a real-time performance dashboard to provide key insights into operational efficiency and key performance indicators.", "evidence_quote": "‘A performance dashboard would provide real-time insights into our operations.’ [CP p.8]", "source": "corporate-plan/2025-2029.pdf", "implementation_steps": [ "Design the dashboard framework", "Integrate with existing data systems", "Train staff on dashboard usage", "Roll out and monitor performance" ], "risks_to_manage": [ "Technical integration issues", "Resistance to new systems", "Data privacy concerns" ] }, { "id": "enhance-aus-day-celebrations", "category": "Citizen Services", "title": "Enhance Australia Day Celebrations", "scale": "Large", "impact": "Very High", "effort": "High", "proof": "Evidence-backed", "beneficiaries": "Community, participants", "description": "Enhance Australia Day celebrations with more inclusive and interactive activities to boost community participation.", "evidence_quote": "‘Community participation in Australia Day celebrations has been declining.’ [AR p.14]", "source": "annual-reports/2019-20.pdf", "implementation_steps": [ "Develop a new celebration plan", "Engage community groups in planning", "Launch interactive activities", "Monitor participation and feedback" ], "risks_to_manage": [ "Logistical challenges", "Budget overruns", "Public disinterest" ] } ], "legislation_administered": [ { "title": "Public Governance, Performance and Accountability Act 2013", "year": "2013", "type": "Act", "role": "The NADC reports to the Parliament of Australia under this Act.", "register_url": "https://www.legislation.gov.au/Series/C2004A01934" }, { "title": "Corporations Act 2001", "year": "2001", "type": "Act", "role": "The NADC operates as a not-for-profit company limited by guarantee under this Act.", "register_url": "https://www.legislation.gov.au/Series/C2004A00255" }, { "title": "Australia Day National Network", "year": "N/A", "type": "Framework", "role": "The NADC coordinates and leads the Australia Day National Network.", 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