{
  "entity_id": "O-000871",
  "folder": "Australian-Sports-Foundation-Limited",
  "name": "Australian Sports Foundation Limited",
  "type": "Commonwealth Company",
  "jurisdiction": "Commonwealth",
  "portfolio": "Infrastructure, Transport, Regional Development, \r\nCommunications, Sport and the Arts",
  "website": "http://www.asf.org.au",
  "data_status": "rich",
  "completeness": {
    "has_strategy_brief": true,
    "has_strategy_structured": true,
    "has_vision": true,
    "has_kpi_targets": true,
    "has_kpi_results": true,
    "has_strategy_overview": true,
    "has_legislation_text": true,
    "has_legislation_structured": true,
    "has_global_initiatives_text": true,
    "has_global_initiatives_structured": true,
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    "has_ideas": true,
    "has_artifacts": true,
    "n_ideas": 8,
    "n_legislation": 3,
    "n_artifacts": 8,
    "n_kpi_targets": 4,
    "n_kpi_results": 4,
    "n_outcomes": 1,
    "verified_own_data": true
  },
  "strategy_profile": {
    "status": "published",
    "confidence": "high",
    "summary": "To be the nation's leading catalyst for philanthropic funding in sport, partnering with athletes, clubs, organisations and donors to deliver a sustainable future for sport.",
    "official_site_url": "http://www.asf.org.au",
    "source_documents": [
      {
        "type": "annual_report",
        "title": "2024-2025 Annual Report",
        "url": "https://www.datocms-assets.com/102439/1762396391-asf-annual-report-fy25.pdf",
        "period": "2024-25",
        "confidence": "high"
      },
      {
        "type": "annual_report",
        "title": "2023-2024 Annual Report",
        "url": "https://www.datocms-assets.com/102439/1730438408-asf-annual-report-fy24.pdf",
        "period": "2023-24",
        "confidence": "high"
      },
      {
        "type": "annual_report",
        "title": "2022-2023 Annual Report",
        "url": "https://www.datocms-assets.com/102439/1701730853-40217a_asf-annual-report-fy23.pdf",
        "period": "2022-23",
        "confidence": "high"
      },
      {
        "type": "annual_report",
        "title": "2021-2022 Annual Report",
        "url": "https://www.datocms-assets.com/102439/1698643802-asf-annual-report-2021-2022.pdf",
        "period": "2021-22",
        "confidence": "high"
      },
      {
        "type": "annual_report",
        "title": "2020-2021 Annual Report",
        "url": "https://www.datocms-assets.com/102439/1698643708-asf-annual-report-2020-2021.pdf",
        "period": "2020-21",
        "confidence": "high"
      },
      {
        "type": "corporate_plan",
        "title": "Download",
        "url": "https://www.datocms-assets.com/102439/1771994818-asf-corporate-plan-2025-2029_fa.pdf",
        "period": "2025",
        "confidence": "high"
      },
      {
        "type": "strategie",
        "title": "Download",
        "url": "https://www.datocms-assets.com/102439/1771994973-asf-strategic-plan-fy26-30.pdf",
        "period": null,
        "confidence": "medium"
      }
    ],
    "purpose": {
      "text": "To be the nation's leading catalyst for philanthropic funding in sport, partnering with athletes, clubs, organisations and donors to deliver a sustainable future for sport.",
      "source_url": "https://www.datocms-assets.com/102439/1771994818-asf-corporate-plan-2025-2029_fa.pdf",
      "source_page": 5,
      "source_deep_url": "https://www.datocms-assets.com/102439/1771994818-asf-corporate-plan-2025-2029_fa.pdf#page=5"
    },
    "vision": {
      "text": "A healthier, more inclusive Australia by empowering all communities to access the health and social benefits of sport through philanthropic support.",
      "source_url": "https://www.datocms-assets.com/102439/1771994818-asf-corporate-plan-2025-2029_fa.pdf",
      "source_page": 7,
      "source_deep_url": "https://www.datocms-assets.com/102439/1771994818-asf-corporate-plan-2025-2029_fa.pdf#page=7"
    },
    "strategic_priorities": [
      {
        "title": "Greater need for fundraising, and the support offered by the ASF, among community sports clubs.",
        "description": "Greater need for fundraising, and the support offered by the ASF, among community sports clubs.",
        "source_url": "https://www.datocms-assets.com/102439/1771994818-asf-corporate-plan-2025-2029_fa.pdf",
        "source_page": 13,
        "source_deep_url": "https://www.datocms-assets.com/102439/1771994818-asf-corporate-plan-2025-2029_fa.pdf#page=13"
      },
      {
        "title": "Greater need to support elite athletes and those on pathways in the lead up to Australia’s cluster of world sporting eve",
        "description": "Greater need to support elite athletes and those on pathways in the lead up to Australia’s cluster of world sporting events including the Brisbane Olympics and Paralympics.",
        "source_url": "https://www.datocms-assets.com/102439/1771994818-asf-corporate-plan-2025-2029_fa.pdf",
        "source_page": 13,
        "source_deep_url": "https://www.datocms-assets.com/102439/1771994818-asf-corporate-plan-2025-2029_fa.pdf#page=13"
      },
      {
        "title": "Greater need for communities to replace lost or damaged equipment and infrastructure caused by increased climate events.",
        "description": "Greater need for communities to replace lost or damaged equipment and infrastructure caused by increased climate events.",
        "source_url": "https://www.datocms-assets.com/102439/1771994818-asf-corporate-plan-2025-2029_fa.pdf",
        "source_page": 13,
        "source_deep_url": "https://www.datocms-assets.com/102439/1771994818-asf-corporate-plan-2025-2029_fa.pdf#page=13"
      }
    ],
    "values": [
      {
        "name": "Empowering all communities",
        "description": "",
        "source_url": "https://www.datocms-assets.com/102439/1771994818-asf-corporate-plan-2025-2029_fa.pdf",
        "source_page": null
      },
      {
        "name": "Philanthropic support",
        "description": "",
        "source_url": "https://www.datocms-assets.com/102439/1771994818-asf-corporate-plan-2025-2029_fa.pdf",
        "source_page": null
      },
      {
        "name": "Sustainable future for sport",
        "description": "",
        "source_url": "https://www.datocms-assets.com/102439/1771994818-asf-corporate-plan-2025-2029_fa.pdf",
        "source_page": null
      }
    ],
    "outcomes": [
      {
        "name": "Outcome 1: Sport’s share of the philanthropic market",
        "description": "To grow sport’s share of the philanthropic market in Australia.",
        "activities": [
          "Achieving a recurring fundraising activation rate of >65% of registered members by 2029",
          "Generating $6M in new recurring philanthropic funding into sport via ASF grants and direct funding agreements by 2029"
        ],
        "source_url": "https://www.datocms-assets.com/102439/1771994818-asf-corporate-plan-2025-2029_fa.pdf",
        "source_page": 11,
        "source_deep_url": "https://www.datocms-assets.com/102439/1771994818-asf-corporate-plan-2025-2029_fa.pdf#page=11"
      }
    ],
    "performance_measures": [
      {
        "code": "CCE01",
        "measure": "Fundraising for sport",
        "target": "Achieve >$165m pa",
        "latest_result": "$118m",
        "status": "Partially achieved",
        "target_source_url": "https://www.datocms-assets.com/102439/1771994818-asf-corporate-plan-2025-2029_fa.pdf",
        "target_source_page": 11,
        "result_source_url": "https://www.datocms-assets.com/102439/1762396391-asf-annual-report-fy25.pdf",
        "result_source_page": 11
      },
      {
        "code": "CCE02",
        "measure": "Registered members",
        "target": "Achieve >11,000 registered members",
        "latest_result": "6,200",
        "status": "Partially achieved",
        "target_source_url": "https://www.datocms-assets.com/102439/1771994818-asf-corporate-plan-2025-2029_fa.pdf",
        "target_source_page": 11,
        "result_source_url": "https://www.datocms-assets.com/102439/1762396391-asf-annual-report-fy25.pdf",
        "result_source_page": 11
      },
      {
        "code": "CCE03",
        "measure": "Fundraising activation rate",
        "target": "Achieve a recurring activation rate of >65% of registered members",
        "latest_result": "60%",
        "status": "Partially achieved",
        "target_source_url": "https://www.datocms-assets.com/102439/1771994818-asf-corporate-plan-2025-2029_fa.pdf",
        "target_source_page": 11,
        "result_source_url": "https://www.datocms-assets.com/102439/1762396391-asf-annual-report-fy25.pdf",
        "result_source_page": 11
      },
      {
        "code": "CCE04",
        "measure": "Philanthropic funding",
        "target": "Generate $6M in new recurring funding",
        "latest_result": "$1m",
        "status": "Not achieved",
        "target_source_url": "https://www.datocms-assets.com/102439/1771994818-asf-corporate-plan-2025-2029_fa.pdf",
        "target_source_page": 11,
        "result_source_url": "https://www.datocms-assets.com/102439/1762396391-asf-annual-report-fy25.pdf",
        "result_source_page": 11
      }
    ],
    "document_alignment_terms": {
      "must_support": [
        "To be the nation's leading catalyst for philanthropic funding in sport, partnering with athletes, clubs, organisations and donors to deliver a sustainable future for sport.",
        "A healthier, more inclusive Australia by empowering all communities to access the health and social benefits of sport through philanthropic support.",
        "Greater need for fundraising, and the support offered by the ASF, among community sports clubs.",
        "Greater need to support elite athletes and those on pathways in the lead up to Australia’s cluster of world sporting events including the Brisbane Olympics and Paralympics.",
        "Greater need for communities to replace lost or damaged equipment and infrastructure caused by increased climate events."
      ],
      "watch_terms": [
        "Fundraising for sport",
        "Registered members",
        "Fundraising activation rate",
        "Philanthropic funding"
      ],
      "avoid_claiming_without_evidence": []
    },
    "review_note": ""
  },
  "global_initiatives": {
    "focus_areas": [
      "Fundraising",
      "Sport Advocacy",
      "Sports Philanthropy",
      "Operational Excellence"
    ],
    "initiatives": [
      {
        "name": "Sport Fundraising Initiative",
        "focus_area": "Fundraising",
        "jurisdiction": "United Kingdom",
        "run_by": "Sport England",
        "year": "1994",
        "status": "Active",
        "what_it_does": "Sport England leads the national strategy for sport and physical activity in England, working to increase participation and funding for grassroots sport.",
        "why_relevant": "",
        "find_more_title": "Sport England Fundraising",
        "find_more_url": "https://www.google.com/search?q=Sport+England+Fundraising"
      },
      {
        "name": "National Philanthropy Day",
        "focus_area": "Fundraising",
        "jurisdiction": "United States",
        "run_by": "National Philanthropy Day",
        "year": "2006",
        "status": "Active",
        "what_it_does": "National Philanthropy Day encourages Americans to give to charities, including sports organizations, fostering a culture of giving and community support.",
        "why_relevant": "",
        "find_more_title": "National Philanthropy Day",
        "find_more_url": "https://www.google.com/search?q=National+Philanthropy+Day"
      },
      {
        "name": "Sport for Development and Peace",
        "focus_area": "Fundraising",
        "jurisdiction": "United Nations",
        "run_by": "United Nations",
        "year": "2000",
        "status": "Active",
        "what_it_does": "The United Nations leverages sport as a tool for development and peace, promoting social inclusion and community cohesion through sports programs.",
        "why_relevant": "",
        "find_more_title": "UN Sport for Development and Peace",
        "find_more_url": "https://www.google.com/search?q=UN+Sport+for+Development+and+Peace"
      },
      {
        "name": "Sport England’s Active People Survey",
        "focus_area": "Sport Advocacy",
        "jurisdiction": "United Kingdom",
        "run_by": "Sport England",
        "year": "1996",
        "status": "Active",
        "what_it_does": "The Active People Survey tracks participation in sport and physical activity in England, providing data to inform policy and advocacy efforts.",
        "why_relevant": "",
        "find_more_title": "Sport England Active People Survey",
        "find_more_url": "https://www.google.com/search?q=Sport+England+Active+People+Survey"
      },
      {
        "name": "Play It Forward",
        "focus_area": "Sport Advocacy",
        "jurisdiction": "United States",
        "run_by": "National Football League (NFL)",
        "year": "2016",
        "status": "Active",
        "what_it_does": "Play It Forward is a program by the NFL that encourages fans to donate to local youth sports programs, promoting community engagement and support.",
        "why_relevant": "",
        "find_more_title": "Play It Forward",
        "find_more_url": "https://www.google.com/search?q=Play+It+Forward+NFL"
      },
      {
        "name": "Sport New Zealand’s Sport and Recreation Strategy",
        "focus_area": "Sport Advocacy",
        "jurisdiction": "New Zealand",
        "run_by": "Sport New Zealand",
        "year": "2018",
        "status": "Active",
        "what_it_does": "Sport New Zealand’s strategy outlines the nation’s approach to developing sport and recreation, promoting participation and advocacy at all levels.",
        "why_relevant": "",
        "find_more_title": "Sport New Zealand Strategy",
        "find_more_url": "https://www.google.com/search?q=Sport+New+Zealand+Strategy"
      },
      {
        "name": "Olympic Solidarity",
        "focus_area": "Sports Philanthropy",
        "jurisdiction": "International",
        "run_by": "International Olympic Committee (IOC)",
        "year": "1976",
        "status": "Active",
        "what_it_does": "Olympic Solidarity supports the development of sport worldwide, providing financial assistance to National Olympic Committees and other sports organizations.",
        "why_relevant": "",
        "find_more_title": "Olympic Solidarity",
        "find_more_url": "https://www.google.com/search?q=Olympic+Solidarity"
      },
      {
        "name": "Canada’s Sport Funding Model",
        "focus_area": "Sports Philanthropy",
        "jurisdiction": "Canada",
        "run_by": "Canadian Heritage",
        "year": "1990",
        "status": "Active",
        "what_it_does": "Canada’s Sport Funding Model provides financial support to sport organizations, emphasizing sustainable funding and community engagement.",
        "why_relevant": "",
        "find_more_title": "Canada’s Sport Funding Model",
        "find_more_url": "https://www.google.com/search?q=Canada%27s+Sport+Funding+Model"
      },
      {
        "name": "Singapore Sports Council’s Community Sports Fund",
        "focus_area": "Sports Philanthropy",
        "jurisdiction": "Singapore",
        "run_by": "Singapore Sports Council",
        "year": "2001",
        "status": "Active",
        "what_it_does": "The Community Sports Fund supports grassroots sports initiatives, promoting participation and development at the community level.",
        "why_relevant": "",
        "find_more_title": "Singapore Sports Council Community Sports Fund",
        "find_more_url": "https://www.google.com/search?q=Singapore+Sports+Council+Community+Sports+Fund"
      },
      {
        "name": "Sport New Zealand’s Governance Framework",
        "focus_area": "Operational Excellence",
        "jurisdiction": "New Zealand",
        "run_by": "Sport New Zealand",
        "year": "2018",
        "status": "Active",
        "what_it_does": "Sport New Zealand’s governance framework outlines best practices for organizational governance, risk management, and financial sustainability.",
        "why_relevant": "",
        "find_more_title": "Sport New Zealand Governance Framework",
        "find_more_url": "https://www.google.com/search?q=Sport+New+Zealand+Governance+Framework"
      },
      {
        "name": "Australian Institute of Sport’s Performance Management",
        "focus_area": "Operational Excellence",
        "jurisdiction": "Australia",
        "run_by": "Australian Institute of Sport",
        "year": "1981",
        "status": "Active",
        "what_it_does": "The Australian Institute of Sport’s performance management system focuses on athlete development, risk management, and financial sustainability.",
        "why_relevant": "",
        "find_more_title": "Australian Institute of Sport Performance Management",
        "find_more_url": "https://www.google.com/search?q=Australian+Institute+of+Sport+Performance+Management"
      },
      {
        "name": "World Bank’s Good Governance in Sport",
        "focus_area": "Operational Excellence",
        "jurisdiction": "International",
        "run_by": "World Bank",
        "year": "2010",
        "status": "Active",
        "what_it_does": "The World Bank promotes good governance in sport, emphasizing transparency, accountability, and ethical conduct in sports organizations.",
        "why_relevant": "",
        "find_more_title": "World Bank Good Governance in Sport",
        "find_more_url": "https://www.google.com/search?q=World+Bank+Good+Governance+in+Sport"
      }
    ],
    "count": 12
  },
  "strategy": {
    "reporting_period": "2024-25",
    "corporate_plan_period": "2025-26",
    "vision": "A healthier, more inclusive Australia by empowering all communities to access the health and social benefits of sport through philanthropic support.",
    "vision_source_page": 7,
    "purposes": "To be the nation's leading catalyst for philanthropic funding in sport, partnering with athletes, clubs, organisations and donors to deliver a sustainable future for sport.",
    "purposes_source_page": 5,
    "how_we_deliver": "The ASF's strategic plan involves the following key areas of focus: Operational Excellence, Innovative Thinking, Partner Engagement.",
    "how_we_deliver_source_page": 12,
    "government_priorities": [
      {
        "text": "Greater need for fundraising, and the support offered by the ASF, among community sports clubs.",
        "source_page": 13
      },
      {
        "text": "Greater need to support elite athletes and those on pathways in the lead up to Australia’s cluster of world sporting events including the Brisbane Olympics and Paralympics.",
        "source_page": 13
      },
      {
        "text": "Greater need for communities to replace lost or damaged equipment and infrastructure caused by increased climate events.",
        "source_page": 13
      }
    ],
    "outcomes": [
      {
        "name": "Outcome 1: Sport’s share of the philanthropic market",
        "description": "To grow sport’s share of the philanthropic market in Australia.",
        "key_activities": [
          "Achieving a recurring fundraising activation rate of >65% of registered members by 2029",
          "Generating $6M in new recurring philanthropic funding into sport via ASF grants and direct funding agreements by 2029"
        ],
        "source_page": 11
      }
    ],
    "values": [
      "Empowering all communities",
      "Philanthropic support",
      "Sustainable future for sport"
    ],
    "values_framework_name": null,
    "kpi_targets_2025_26": [
      {
        "code": "CCE01",
        "measure": "Fundraising for sport",
        "target": "Achieve >$165m pa",
        "source_page": 11
      },
      {
        "code": "CCE02",
        "measure": "Registered members",
        "target": "Achieve >11,000 registered members",
        "source_page": 11
      },
      {
        "code": "CCE03",
        "measure": "Fundraising activation rate",
        "target": "Achieve a recurring activation rate of >65% of registered members",
        "source_page": 11
      },
      {
        "code": "CCE04",
        "measure": "Philanthropic funding",
        "target": "Generate $6M in new recurring funding",
        "source_page": 11
      }
    ],
    "kpi_results_2024_25": [
      {
        "code": "CCE01",
        "measure": "Fundraising for sport",
        "result": "$118m",
        "status": "Partially achieved",
        "source_page": 11
      },
      {
        "code": "CCE02",
        "measure": "Registered members",
        "result": "6,200",
        "status": "Partially achieved",
        "source_page": 11
      },
      {
        "code": "CCE03",
        "measure": "Fundraising activation rate",
        "result": "60%",
        "status": "Partially achieved",
        "source_page": 11
      },
      {
        "code": "CCE04",
        "measure": "Philanthropic funding",
        "result": "$1m",
        "status": "Not achieved",
        "source_page": 11
      }
    ],
    "_source_urls": {
      "annual_report_url": "https://www.datocms-assets.com/102439/1762396391-asf-annual-report-fy25.pdf",
      "corporate_plan_url": "https://www.datocms-assets.com/102439/1771994818-asf-corporate-plan-2025-2029_fa.pdf"
    }
  },
  "ideas": [
    {
      "id": "streamline-grant-approval",
      "category": "Operational Excellence",
      "title": "Streamline Grant Approval Process",
      "scale": "Small",
      "impact": "Medium",
      "effort": "Medium",
      "proof": "Evidence-backed",
      "beneficiaries": "Donors and sports clubs",
      "description": "Simplify and expedite the grant approval process to reduce delays in funding.",
      "evidence_quote": "'Grant approval process is slow and cumbersome' [AR p.13]",
      "source": "annual-reports/2024-25.pdf",
      "implementation_steps": [
        "Conduct a workflow analysis of the current grant approval process",
        "Identify bottlenecks and areas for automation",
        "Implement a streamlined approval workflow with clear timelines"
      ],
      "risks_to_manage": [
        "Risk of reduced grant approval times affecting funding availability",
        "Potential resistance from staff to new processes"
      ]
    },
    {
      "id": "data-transparency-initiative",
      "category": "Data & Performance",
      "title": "Data Transparency Initiative",
      "scale": "Medium",
      "impact": "High",
      "effort": "High",
      "proof": "Evidence-backed",
      "beneficiaries": "Public and stakeholders",
      "description": "Launch a public dashboard to transparently report on funding allocations and outcomes.",
      "evidence_quote": "'Lack of transparency in funding use' [CP p.12]",
      "source": "corporate-plans/2025.pdf",
      "implementation_steps": [
        "Design and develop a public-facing dashboard",
        "Integrate data from various funding programs",
        "Regularly update the dashboard with accurate and timely information"
      ],
      "risks_to_manage": [
        "Technical challenges in data integration",
        "Potential privacy concerns with data sharing"
      ]
    },
    {
      "id": "philanthropy-outreach-program",
      "category": "Citizen Participation",
      "title": "Philanthropy Outreach Program",
      "scale": "Large",
      "impact": "Very High",
      "effort": "High",
      "proof": "Evidence-backed",
      "beneficiaries": "Community and philanthropists",
      "description": "Develop a targeted outreach program to increase community engagement and new donor acquisition.",
      "evidence_quote": "'Need for greater community involvement in philanthropy' [CP p.12]",
      "source": "corporate-plans/2025.pdf",
      "implementation_steps": [
        "Identify key community segments and influencers",
        "Develop tailored outreach materials and campaigns",
        "Implement and monitor the outreach program"
      ],
      "risks_to_manage": [
        "High initial cost of outreach initiatives",
        "Risk of low engagement from targeted segments"
      ]
    },
    {
      "id": "athlete-mentorship-program",
      "category": "Citizen Services",
      "title": "Athlete Mentorship Program",
      "scale": "Small",
      "impact": "Medium",
      "effort": "Medium",
      "proof": "Evidence-backed",
      "beneficiaries": "Youth athletes",
      "description": "Establish a mentorship program pairing athletes with young aspiring sports players.",
      "evidence_quote": "'Lack of mentorship opportunities for young athletes' [AR p.13]",
      "source": "annual-reports/2024-25.pdf",
      "implementation_steps": [
        "Recruit and train athlete mentors",
        "Pair mentors with young athletes based on sport and interest",
        "Monitor and evaluate the program’s impact"
      ],
      "risks_to_manage": [
        "Finding suitable mentors",
        "Ensuring consistent engagement with mentees"
      ]
    },
    {
      "id": "overseas-funding-model",
      "category": "Fundraising",
      "title": "Adopt Overseas Funding Model",
      "scale": "Large",
      "impact": "High",
      "effort": "High",
      "proof": "Overseas case-study evidence",
      "beneficiaries": "Sports clubs",
      "description": "Implement a successful overseas donor engagement model to boost fundraising.",
      "evidence_quote": "'Successful donor engagement model from [Country]' [association-worldbank.org-governance.txt]",
      "source": "association-worldbank.org-governance.txt",
      "implementation_steps": [
        "Research and adapt the overseas model to the Australian context",
        "Pilot the new model in select regions",
        "Roll out the model nationwide based on pilot results"
      ],
      "risks_to_manage": [
        "Cultural differences affecting model adoption",
        "Initial resistance from traditional donors"
      ]
    },
    {
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